Are You Google Grant Savvy?
Increase the Google Grants spend and volume of traffic delivered to a non-profits website. It's important to point out that all Google Grantees received a $10,000 per month AdWords account allowance, free of change, yet many non-profits struggle to spend it. The primary goals of this challenge is to increase the non-profits spend, ideally the entire $10,000 grant. The secondary goal is to improve the overall efficiency of the account, driving as many conversions as possible.
Step 1: Reply to this post to let them know that you're in! Include a 1-2 sentence introduction and link to your LinkedIn profile or website. If there are multiple volunteers interested in this Challenge, the non-profit will select the 1 expert that they would like to work with. Don't be offended if you're not chosen, there are plenty of other great organizations that need your help, please find another Challenge.
We would prefer that you use the message board below for ongoing communication with the non-profit. If both parties would rather exchange e-mail addresses that’s ok too, just make sure to direct them back to Mediacause.org to post future online marketing challenges.
Step 2: Work together to set up account access for your e-mail address as well as email@example.com. If they need assistance, you can share these set up instructions.
Step 3: Review conversion tracking set up.
It's vital that each non-profits is properly tracking conversions in their account. After you learn more about the goals of the account and before you review the account structure, keywords and creatives, make sure that conversion tracking is properly set up and tracking the conversions corresponding with the goals of the campaign. If the non-profit needs to take further action to set up conversion tracking, reply directly to this challenge with instructions.
Step 4: Optimize the account to increase delivery, adding new keywords, writing more compelling creative, and removing ads with low CTR.
Working with Google Grantees can be a little tricky, check out this list of tips if this is your first time working with a non-profit in AdWords.
Step 5: Reply to the challenge to let the non-profit know that you're done. Include a summary of the work you performed.
You're DONE! If you would like help this non-profit with future Google Grants challenges make sure to add them as a favorite.